In reference to website design, we drew direct inspiration from the websites for SBTRKT and FKA Twigs. Both target the same audience as NTLS as they belong to the same genre of Electronic/Alternative music. For two artists who are very heavily stylised in an abstract manner, they reach for the peculiar in regards to their website design. Both of their websites are focused on the album cover, with the album cover being the focal image of the home page and the background colour of the whole site matching that of the album cover's background.
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SBTRKT official website and album cover
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FKA Twigs official website and album cover
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We particularly like the idea of having the album cover as the focal image of the website. However, we weren't keen on the idea of having the background colour being the same as it simply seemed too basic and didn't give the website a powerful enough aesthetic appeal.
We proceeded to create some rough sketches for our website with our research in mind:
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| Initial website sketch |
The next stage was to use our sketch as a basis to build a digital rough copy, using the website creator Wix.
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Website rough version
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