Our initial ideas for the album cover dictated how we went about getting the promo shots and exactly which promo shots we aimed to capture. We then used these promo shots as a basis of creating the final product version of the album cover. However, the first task was to create a logo for NTLS in general.
The creation of the NTLS logo was a straightforward process. We had Josh sketch out the image on paper, using previous rough sketches as guidance. Then, we scanned the image into photoshop, smoothed it out and converted it into a PNG file, ready to use on any digital system.
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| Josh's sketch of the logo |
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| The scanned and edited digital version of the logo |
Drawing inspiration from Rihanna's album digipak for her album "Loud", we were set to use the establishing long shots we had captured to create a panoramic image covering both the front and back of the album cover.
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| Digipak for Rhianna's album "Loud" |
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| Panoramic style of image for front an back of cover |
Creation of the front graphic was a process that we repeated numerous times in order to get it to the quality that we wanted. Drawing from our initial ideas, we used the image below as our first image to work off of:
To create this graphic, we simply laid the images over each other, but underneath a transparent layer. We then cut out holes in this transparent layer to allow the faces to appear, without them being distorted in structure, as we only wanted them distorted by visibility. We constantly toyed around with the exact placement of these holes but the above image is extremely similar to our final choice.
After creating the key components, we focused on the smaller details, such as the bar code, legal text, record label image and QR code.
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| Legal and commercial details |
We then focused on the inside section of the digipak. We intially decided to use a couple of simple promo shots of the artist to solidify their identity within the album. These are the two images:
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| Inside of cover on left |
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| Inside of cover on right (behind disc) |
However, we eventually decided upon removing the image of Vivian, in favour of the NTLS logo on a black background. This decision was made as it seemed odd having just Vivian, without Josh, which would offset the equality we have between the two. Secondly, have the logo as a major aspect of the album cover will increase the level of synergy between this and the website, as well as aiding in promoting the artist's overall brand image, not just appearance.
With all of these changes and developments in place, we finally created the end product of the album cover:
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