4 Key Decisions: Audience

Primary Audience
We decided that our primary audience would be fans of Electronic/Alternative music. There is a lack of major artists and content sprouting from this genre and so there is a large gap in the market for it. The genre also attracts listeners from all variations of race, gender and somewhat age, meaning the focus is completely placed upon one's love for the genre, allowing us to be free of any major restrictions that are not directly linked to genre.

Secondary Audience
Our secondary audience consists of a more focused demographic of our first, Electronic/Alternative fans ageing from late teens to early 20s (16-24). Within this age bracket lies the majority of Electronic/Alternative fans as well as those most likely to consume music. This means if exploited successfully, this audience will help guarantee a significant level of consumption for our music video.

Tertiary Audience
Our tertiary audience is made up of older listeners sitting in the age bracket of late 30s to early 40s. They are the generation who first experienced groundbreaking electronic music in their youth and so will have some recognition for the genre. Regardless of this, the tempo and mellow feel to the track is calm enough to resonate well with the minds of older audiences.