In coordinance with our selected track, our artist will consist of two members, a male and a female. This lead us to use group artists as our main base of research with AlunaGeorge (1 male, 1 female) and Nico & Vinz (2 males) being two we looked into the most.
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| Nico & Vinz |
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| AlunaGeorge |
To further advance upon this use of 2 members, we sought to diversify as many elements between the two as possible. A difference in gender, we decided, was necessary as well as a difference in ethnicity, particularly as there is a lack of mixed ethnicity and gender groups, with our only major reference point for this niche being AlunaGeorge which was a sure sign that again it's a clear gap in the market.
The next decision was how we should go about sourcing our artists, It was most convenient and efficient to stick with members of the group and so we decided upon using Vivian as our black female and Josh as our white male.
The style of our artist is vital. We wanted to achieve a style that was absract, yet still had clear roots in British urban culture, particularly London. So we looked into other artists such as FKA Twigs, King Krule, Lapalux and Rejjie Snow, who have the ability to switch between abstract cultural wear and minimalist yet mysterious wear.
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| FKA Twigs |
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| Lapalux |
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| King Krule |
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| Rejjie Snow |
Focusing on the name of our artist, we looked at various Electronic/Alternative and we noticed a subtle theme amongst new artist within the genre. A handful of them had names that are abbreviations of a word or simply capital letters to articulate an unrecognised word. For example, artists such SBTRKT (pronounced subtract), SZA and XXYYXX.
Following this trend we decided upon the name NTLS (pronounced nettles) with a direct inspiration from SBRTKT. The name NTLS will allow the artist to be instantly affiliated with the Electronic/Alternative genre whilst still retaining a unique, contemporary and fairly mysterious feel.
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