4 Key Decisions: Record Label

After deciding upon our target audience, we needed to create a record label. There were a few major factors we had establish properly:

- Our record label would be solely focused upon and specialised in Electronic/Alternative music, with the latest signing for the label being our own artist.

- It belongs to its parent company Sony Music Entertainment (SME) who will provide funding and support for our record label.

- Another focus of our record label is that it is British and will thereofre exclusively focus on managing British artists and marketing/distributing their content to British audiences.

- The record label itself will be based in London, due to the fact that London is the contemporary cultural hub of the UK and that many of our secondary audiecne in particular will have some connection to London one way or another.

- Eventually we came to the decision of naming our record label "Red Pigeon Records". A pigeon represents an inner city culture whilst the red represents its individuality.