Disclosure's website is a very effective promotional tool. On the front page it greets you with a video of one of their gigs, put on Spotify. This will allow the new and curious to witness what the hype about Disclosure's live performances are all about. Whilst for any established fan, it's a chance to remember exactly why you are fan.
The actual home page has every link clearly laid out and even features pictures that act as links in themselves in order to keep a consistently aesthetically pleasing feel to the website.
Eminem's website is as bold, cold and aggressive as he is. It gets straight to the point in allowing the user to see every page link on the first page. It will act as a good promotional platform for whenever he releases a song as the home page is built around a focal feature slot.
Interestingly, SZA doesn't have a website and instead opts to have a tumblr page as her hub of information. This is a tactical decision by SZA as it allows her to express more of her own personality on a tumblr page than it would on a website. This is crucial as her music is very subtle, so emitting her personality to the world more, will give her music greater depth lyrically and will help her acquire extremely loyal fans. This works especially well due to the fact a lot of tumblr users will fit within SZA's target audience of more hip teenagers. There is of course, links to all the commercial sections, like tour dates and tickets, making the tumblr page not only expressive, but also commercially viable.
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