Judgement of how effective and reason
Campaign's focus on both reach (communication with) and appeal to specific audience
Band Identity
Style
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Persona
Branding
Consistent style (?)
Logo saturation
Iconography
Symbiotic Relations
Social media
Radio
Folder help:
p23 marketing Qs
p24 marketing theory
p25-29 marketing website
p30&31 website
p32 terminology
p33 further marketing details
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