Welcome

Welcome to my media blog, which I will use for posting the progress of my coursework throughout the year. My name is Sebastian Hodge (0330) and I'm in Group 5 alongside Louis Caldwell (0131), Vivian Oparah (0621) and Joshua Brooks (0110). To the right you'll find labels which can be used for easy navigation of my blog.

NTLS - Heart Skipped A Beat video

NTLS Album Cover

NTLS Album Cover
Album for the self-titled NTLS debut album cover

NTLS Website

NTLS Website
Click on image to open the NTLS website

Tuesday 7 October 2014

4 Key Decisions: Track

In coordination with the brief, we chose the track "The XX - Heart Skipped A Beat". The track belongs to the Electronic/Alternative genre, which would appease our target audience. It was released under the London based record label Young Turks in 2012.


In order to arrive to a decision we created a short list of songs with a few inputted by each group member. We soon realised that we needed a more lyric heavy song as a lot of the songs with few or no lyrics were nigh on impossible to envision a narrative to as there was little progression taking place in a short space of time. Therefore, we concluded upon this track that is guided by its lyrics of love, heartbreak and reliance that are all common themes amongst youth.

The vocals in the song belong to a duet of one male and one female. Having two vocalists allows us to mould the overall artist image into something much more demographically diverse, especially when dealing with a male and a female. This will ultimately allow us to represent and therefore appeal to a larger potential audience. This is especially true in consideration of the fact that there is a severe lack of male and female duets/bands in the current market.

The track also consists of drawn out instrumental pieces that will allow us to focus more on the narrative of our video during these times. Essentially, this track gives us the creative freedom to create any type of narrative music video and to create the most appealing and fitting artist for it.

To ensure that there are no copyright or ownership issues, we decided to contact Young Turks directly and ask for their permission in using the song. Below is the email sent by Louis:

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